Lani Peterson, Author at Harvard Business Publishing https://www.harvardbusiness.org/author/lpeterson/ Fri, 01 Mar 2024 14:34:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 The Science Behind The Art Of Storytelling https://www.harvardbusiness.org/the-science-behind-the-art-of-storytelling/ Tue, 14 Nov 2017 19:34:09 +0000 http://www.harvardbusiness.org/?p=1584 This is the first of two posts co-written by Lani and Vanessa Boris, Senior Manager, Video Solutions at Harvard Business Publishing Corporate Learning. Storytelling has the power to engage, influence, teach and inspire listeners. That’s why we argue for organizations to build a storytelling culture and place storytelling at the heart of their learning programs. There’s an art to telling a good story, and we all know a good story when we hear one. But there’s also a science behind the art of storytelling. Here’s how it works, starting with the science of the non-story: We’ve all listened to (and […]

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